CAC is spend ÷ new Customers. Choose Blended CAC (all sales + marketing) or Paid-only CAC (paid media). CAC Payback Period appears only when a monthly ARPU is supplied.
- Blended CAC
- $500
- CLV:CAC
- 4.00:1
- Total spend
- $50,000
CAC Payback Period is hidden until a monthly ARPU is entered. CLV:CAC is 4.00:1 — at or above the 3:1 Brief Default assumption. Suite brief healthy CLV:CAC ratio (3:1). Assumption only — no organisation measured this threshold for your cohort.
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Frequently asked questions
What is Blended CAC vs Paid-only CAC?
Blended CAC uses all sales-and-marketing spend. Paid-only CAC uses paid-media spend. Never say "blended" alone.
When is CAC Payback Period shown?
Only when you enter a monthly ARPU (and Gross Margin). It is absent — not zero — otherwise, so an AOV is never labelled as months.
Do I need an account?
No. On-screen results are free. Enter an email only if you want to download the report.